Discover Honest Beauty

Founded by Jessica Alba, Honest Beauty is all about not having to choose between clean beauty and a cleaner planet. Since day 1, Honest has made conscious decisions when it comes to the way it develops, tests and creates its products—from good-for-you skincare, to high-performing makeup, to its carefully selected packaging. As part of its Clean Conscious Culture™, Honest Beauty components are made with aluminium, glass, tin and/or PCR, and its packaging uses sustainable resources that are safer for you and the planet.